Here’s a step-by-step guide to getting your company on Google: 1. The key to getting the most out of your Google Business Profile is to fill out as much as possible during setup and update it routinely on an ongoing basis. How to set up your Google Business Profile. RELATED: 7 ways to appear in more local searches. When you have your business information and products listed across online directories, Google understands where you’re located and will show your business to customers searching for your products or services in your local area. Listing your business on large and trusted online directories like Google, Yellow Pages Online and TripAdvisor can also be incredibly beneficial for search engine optimisation. Eighty percent of customers lose trust in a business if they have incorrect or inconsistent information online. On top of this, if your Google Business Profile has the incorrect information – such as the wrong opening time or address – you run the risk of making some customers very, very frustrated. If you don’t show up in results for these searches, you lose out on valuable opportunities to get your business in front of potential customers who are looking for exactly what you offer. In this instance, a person knows exactly what they’re looking for and wants to research local businesses that provide that product or service. These are searches where a customer might look for a broad category, product or service in their local area - for example, ‘cafes near me’ or ‘best plumbers in Brisbane’. Here’s the short answer: a Google My Business listing is a must-have for any SMB.Ī study by BrightLocal found that 84% of businesses get discovered on Google via ‘discovery searches’. RELATED: Marketing jargon buster: What is ‘local SEO’? Why do I need to have a Google Business Profile listing? This is how a business with a Google Business Profile is shown in Google’s search results. So, what does a Google Business Profile or GBP look like?įor example If you type the query ‘bakery North Melbourne’ into Google, you will be met with a list of business results that have the name, image, opening hours, contact details and review star-rating of all the bakeries in North Melbourne. When a profile is optimised correctly, Google components such as Maps, Search, and Shopping, can be key drivers of growth for local businesses and increase find-ability to generate more leads. Google Business Profile (formerly Google My Business or GMB) is a free tool for businesses to manage their online presence on Google’s search results. Having a presence in online directories is a must if you want to reach your digital audience. eBook: Social media advertising for small businesses.Īussies use search engines like Google to discover and research local businesses every day - and setting up a Google Business Profile listing can get you noticed by the people who are searching for your product or service.Choosing the right social platforms for your business.Boosted posts vs sponsored ads – what’s the difference?.Social Ads Place ads on social where your customers spend most of their time.Digital display ads – can they drive results for small business?. eBook: Digital display advertising for small business.Yellow Pages Team Tips – Digital Display.Digital Display Place banner ads on other sites your customers visit.What kinds of customers can you target with SEM?.SEO vs SEM: What’s the difference and do you need both?.SEM Target specific customers and generate leads with paid search.Whether it’s topping Google, finding look-alike Facebook audiences or appearing on popular websites, Yellow Pages can place you in front of people who are looking for exactly what you offer.
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